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David Krynauw

Senior Executive with 30 years experience in advertising, marketing and media, cinema exhibition and distribution management. My current passion is to assist businesses to transition from “traditional” to “new” digital media so that they connect with the “mobile” consumers whenever they want and wherever they are.
Advertising is my passion. My interests are in marketing, sales, advertising, creating new businesses, cash flow management and strategic initiatives.
I am particularly interested in mentoring businesses that are going through financial and strategic stress and require an experienced man to help them to make difficult decisions to get the business back on track.


  • Marketing-
  • Sales-
  • Online-


  • Retail trade-
  • Franchising-
  • Professional, scientific and technical services-
  • Tourism, hospitality, accommodation and food services-

Spoken Languages:

Primary Locations:

  • Hunter and Central Coast-

Current Occupation:

Founder and CEO of ProActive Media Pty Ltd. See http://www.proactivemedia.com.au

Detailed CV:

  • An honours degree in Marketing and Economics and post-graduate courses in Business Management and Finance. 
  • A track record of successful leadership internationally, working for multi-national businesses and managing marketing and sales divisions in Oceania, Asia, United States, Europe, and the Middle East. 
  • 11 Years’ experience in cinema industry in Australia with extensive contacts in cinema exhibition, distribution and on-screen advertising. 
  • Entrepreneur who has started two businesses from scratch – Cinevation Pty Limited and ProActive Media Pty Ltd.
  • Excellent commercial acumen with proven profit management responsibility after having been consistently employed in high level positions as Managing Director, Marketing Director and Commercial Director with management expertise in advertising strategic planning, budgeting, research, legal issues and new business development. 
  • Excellent communication, negotiation and presentation skills and particularly good at dealing with people at all levels and from all cultures. 
  • Proven ability to develop and implement strategic initiatives and win industry accolades. 
  • Have held Board positions in various companies and industry regulatory bodies. 
  • Experience in negotiating industry issues with government, ACCC and legal 


  • B.Bus.Sc (Hons)

Contact us on
1300 816 817